Florida firm buys Sierra RV

RV Retailer LLC, a major recreational vehicle retail chain based in Ft. Lauderdale, Florida, has purchased Sierra RV of Marriott-Slaterville. Sierra RV will be RV Retailer’s first location in Utah and its 36th store in 10 states of operation.

Jon Ferrando, CEO and president of RV Retailer, said, “We are excited to enter Utah and expand in the western United States with the acquisition of Sierra RV. Sierra RV is in the highly attractive Salt Lake City market which is the fourth-largest U.S. market for RV registrations this year.  The Utah market has four times the average RVs owned per capita in the U.S. with excellent growth prospects for the future.”

“We will operate from a flagship 90,000-square-foot RV dealership facility on 26 acres with a large sales showroom and retail parts and accessories store, along with an impressive 32-bay state-of-the art service facility,” Ferrando said. “The store will be part of the Western Region of RV Retailer stores under the leadership of Jim Humble, president of the Western Region.”