New round of funding available for ‘Shop In Utah’ retail grant program

The Utah Governor’s Office of Economic Development (GOED) has opened new round of funding for the COVID-19 Impacted Businesses Grant Program, known as “Shop In Utah.” Businesses interested in the popular program can apply for a grant if they agree to give customers 50 percent of the total grant amount.

In its August special session, the Utah Legislature authorized more money for the grant program to help Utah businesses stay afloat and encourage consumers to engage in economic reactivation.

As part of HB5010 and SB6009, the $55 million initiative, funded with federal CARES Act monies, provides grants to businesses negatively impacted by the COVID-19 pandemic. Companies must give a discount, coupon or another offer with an estimated value to their customers of at least 50 percent of the grant amount to qualify for the program. The Legislature created three grant tiers, providing more assistance for companies most impacted by the pandemic.

GOED has already awarded $31 million in Shop In Utah grants, leaving around $24 million for Round Two. Applications will be accepted on a first-come, first-served basis while funds are available. Businesses eligible for funding based on changes during the special session will need to submit a new application.

Companies can learn more and apply at utahgoed.info/shop-in-utah.

“We’re amazed at the success Shop In Utah has had and thank the Legislature for allocating additional funds to help Utah businesses in need,” said Val Hale, GOED’s executive director. “With this additional funding, more businesses will be able to take advantage of this great opportunity.”