Lehi's Pattern acquires Enlisted Design

Lehi-based e-commerce platform Pattern has announced its acquisition of Enlisted Design, an industrial design, packaging, branding and digital design agency with offices in Salt Lake City and Oakland, California. The announcement follows the recent closing of Pattern’s inaugural round of $52 million in outside funding.

“With the acquisition of Enlisted Design, Pattern is able to permanently change the ecommerce landscape as it combines data and design to build brands and products people love,” Pattern said in a release. “This new offering will give Pattern’s brand partners a consistent leadership advantage and the ability to further differentiate themselves in an often-crowded marketplace by providing an e-commerce experience to truly rival that of the traditional in-person brick-and-mortar store.”

“Enlisted Design is full of highly talented designers and thinkers, and I couldn’t be more excited to work with them to give our partners an entirely new element to the Pattern offering,” said Pattern CEO David Wright. “Our goal has always been to be the premier platform for global e-commerce and this acquisition deepens our relationships with brand partners, provides them more value and helps their brands consistently exceed expectations. Enlisted will continue to work with their client partners and will begin to bring their design expertise to our partners, enabling us to change e-commerce forever.”

Enlisted Design has created designs for brands like Allbirds, Stance, Nestlé, Arlo, Samsung and many more — including multiple existing Pattern partners, Wright said.

“I’m thrilled to work in tandem with Dave and Melanie and the incredible team they’ve built at Pattern,” said Beau Oyler, CEO of Enlisted. “Throughout my career, I’ve launched numerous award-winning brands and products that can be found at MoMA, Apple stores, Target, Whole Foods and Best Buy. But as I focus on launching new products, I know that e-commerce will be the best way to reach tomorrow’s consumers.”