Colorado partnership buys Porsche Salt Lake City

Utah’s Strong Automotive Group has sold Porsche Salt Lake City to a partnership of the Elway Dealership Group of Englewood, Colorado, and Schomp Automotive Group, located in the Metro Denver area.

The Strong family opened one of the first Porsche dealerships in the United States in Salt Lake City. With a customer-centric philosophy, Porsche Salt Lake City is a Top 25 performer, a seven-time Porsche Premier Dealer Award winner and one of only 17 Porsche Exclusive Manufaktur Dealers worldwide.

Performance Brokerage Services of Vine, California, represented the Strong family in the transaction.

Schomp Automotive Group is a fourth-generation family-owned business with dealerships in Colorado and Utah. Aaron Wallace, CEO and great-great grandson of the founder, said, “Porsche is an outstanding brand, and the dealership has won awards for its excellence. We will continue to provide the same award-winning customer experience.” 

The Elway Dealership Group has holdings in Colorado and California. It was founded in 2004 by Hall of Fame football player John Elway and Mitch Pierce. Having formed a partnership with Schomp Automotive Group on this acquisition, Peirce said, “We’ve shared some best practices with their team over the years and I’d say there’s been a mutual admiration. Both organizations are fairly progressive with an emphasis on doing what’s best for our customers and employees.”

“Having been a new car dealer in Salt Lake City for many years, I know the Strong family well and appreciate the friendship we share,” said John Mecham, the agent for the transaction and the Rocky Mountain partner for Performance Brokerage Services. “I was honored when they asked me to help them in this life-changing event. We managed to find the perfect buyers in the Elway and Schomp groups. We know they will take care of the current and future customers.”