Hubbard to head Younique; co-founder stepping aside

Kristi Hubbard, a seasoned direct sales executive, has been appointed president of Lehi-based Younique. The company sells skin-care products and cosmetics through a social-media-based sales format. Hubbard’s appointment was effective July 13. 

Younique said that Hubbard will also assume the role of CEO after a period of transition, during which Derek Maxfield, the company’s co-founder and current CEO, will continue to lead the business. Upon her appointment as CEO Maxfield will become executive chairman, where he will continue to lead the board of directors and set the strategic vision for Younique. As CEO, Hubbard will lead the operations of the company and define the next era of transformation for Younique, Maxfield said.

“I am thrilled to welcome Kristi to Younique,” said Maxfield. “She is a proven leader in our space who has built and led strong companies to significant growth.  More importantly, Kristi is a strong, value-based leader who aligns perfectly with the mission of Younique to uplift, empower and validate women throughout the world.”

Hubbard brings over 20 years of experience in senior executive roles within the direct selling industry, most recently as CEO of Norwex, a seller of eco-friendly home and personal care products. Previously, she was president of BeautiControl, a direct selling beauty brand, which was eventually acquired by Tupperware Brands. She has also served in board roles for several nonprofit and for-profit organizations.

“I’m very excited to join the talented team at Younique,” said Hubbard.  “I definitely share the team’s confidence in Younique’s future growth and opportunities, particularly around digital and product innovation. I’m passionate about advancing Younique’s mission to uplift, empower and validate women and am excited to amplify this message to women everywhere.”

Younique was founded in 2012 by Maxfield and his sister  Melanie Huscroft. The company supports the Younique Foundation with 10 percent of its profits from the sale of its products donated to support survivors of sexual abuse.