Utah Luxury Tours reorganizes

Sandy-based Utah Luxury Tours has announced a reorganization of its leadership. Founder and CEO Brian Murphy will shift his role to act as the president of Luxus Travel Inc., the parent organization for Utah Luxury Tours. Filling the vacancy, Connor Maloney has been promoted to director of operations and sales and will become vice president of Utah Luxury Tours.

Brian Murphy organized and developed Utah Luxury Tours in 2012 after operating transportation company Moab Luxury Coach. The company conducts custom and small-group tours of national parks in  Utah, California, Arizona, Nevada and Wyoming.

“We want to remain active and nimble in the wake of the (COVID-19) crisis,” said Murphy. “Refocusing ourselves and preparing for what tourism will look like in the new normal will help us navigate any future issues while helping to rebuild the economy.”

The leadership changes at Luxus Travel and Utah Luxury Tours come in response to the shift in travel that Utah is likely to see in the coming months and years, Murphy said. 

“In 2016, Utah tourism brought more than $8 billion dollars into the state. If we’re going to help rebuild our economy, we’ll need to bring some of that money back,” said Murphy. “That’s why we’ve made these changes and why I’ve trusted Connor in his new role.”