Pawzitivity buys two companies

Huntsville-based Pawzitivity Pet Products has acquired two companies in the pet products industry. The company has purchased K9 Nature Supplements of Elizabethtown, Pennsylvania, and Seattle-based Ruff Trade Dog. Pawzitivity previously owned brands Vet Naturals and Senior Pups.

The acquisition comes at a time when demand for premium pet care products is increasing and expected to continue to experience strong growth over the next few years, Pawzitivity said in a release. “One report by (digital marketing software company) Edge by Ascential suggests that consumers are increasingly seeing their pets as family members and are prepared to spend more on pet food and products that are healthy, nutritious and improve living conditions,” the statement said.

“Right now, we’re seeking high-quality products with great brand recognition and reputation and adding them to VetNaturals.com,” said Gary Nealon, co-owner of Pawzitivity. “That will allow us to provide the highest-quality products to our customers and their furry friends.”

Ruff Trade Dog markets all-natural and handmade dog grooming products, some of which have been featured in the BarkShop, a popular subscription service for dog products. K9 Nature Supplements sells nutritional supplements for dogs of all ages and breeds.