Utah's InMoment announces merger with Lehi's MaritzCX

Two Utah companies involved in the customer experience industry have announced an agreement to join forces. InMoment of South Jordan and MaritzCX of Lehi will combine under the InMoment banner with the latter operating as MaritzCX, An InMoment Company.

The combined company will immediately support over 2,000 brands with a global team of 1,500 employees located in 20 offices spanning North America, Europe and Asia.{mprestriction ids="1,3"}

“In this world of rising consumer expectations, it is imperative for businesses to have an experience program that can continuously monitor, understand, analyze and improve the total customer experience with true agility,” said InMoment CEO Andrew Joiner. “We are bringing together two world-class companies that will deliver a truly unique value to our clients in their ongoing quest to win over customers. I couldn’t be more excited about our future as we bring together these two amazing companies to redefine ‘what’s possible’ in our industry — meeting clients where they are today and innovating together to create the future.”

The combined company, backed by Madison Dearborn Partners, a Chicago-based private equity firm, serves a list of clients that includes 90 percent of the world’s automotive companies, 80 percent of top banks, nearly 20 percent of the top 50 retailers and 40 percent of the top hospitality companies, InMoment said in a release.

“Combining the strengths of MaritzCX and InMoment is exciting for our clients, for our employees and for the market,” said MaritzCX president and CEO Mike Sinoway. “This industry needs a new and disruptive approach if we truly wish to transform the way businesses look to improve experiences and results. The combined company will offer a transformative approach to enhancing the customer experience.”

“Winning companies are those with access to the right customer knowledge, at the right time, that drives the right action to fundamentally improve the delivered customer experience,” said John Lewis, executive chairman of InMoment and Madison Dearborn Partners executive partner. “However, that’s all easier said than done. Companies can often underestimate how challenging it is to knit together the systems in a way that creates tangible value to consumers and also deliver economic value to the enterprise. The only way to ‘crack the code’ is to marry talented domain experts with leading-edge technology to create tailored systems that can deliver on the bigger vision. You need both sides of the equation — and that is exactly what we are getting by bringing these two companies together.”

Joiner will lead the combined organization as CEO and John Lewis will continue to chair its board of directors. Leadership from both organizations will make up a combined leadership team.

The transaction is expected to close in early March.{/mprestriction}