New U Life moves from California to Lehi

New U Life Corp., a formulator and direct-sale marketer of health supplements, is moving its corporate headquarters from Pleasant Hill, California, to Thanksgiving Point in Lehi, the company announced in a recent release. The move was effective Aug. 1.

New U Life has 94,000 direct-sale distributors that market products such a transdermal human growth hormone gel and a ketone drink mix. The company expects to have an open house at its new facility in September.

“Having amassed over 94,000 distributors within a short timeframe, I am very proud of New U Life’s rapid growth and am now looking forward to scaling and continued growth with our new executive team and facilities,” said New U Life founder and CEO Alexy Goldstein. “We reinvest our profits into people, and our newly opened Lehi headquarters are poised to house our brand as we continue to drive innovation in the nutraceutical and direct selling industries.”

The new headquarters houses New U Life’s executive team led by its chief operating officer, Bryan Sweeney. It has  executive suites, open work spaces and multiple conference rooms. 

“New U Life’s decision to relocate its headquarters to the Thanksgiving Point development of Silicon Slopes was strategic in solidifying the company’s foothold in the newly dubbed mecca of the direct selling industry,” the company said in its statement. “New U Life’s new state-of-the-art facilities will house the company’s product development, creative, in-house legal counsel, marketing and sales teams who will bring the vision of New U Life to fruition as its team of distributors continues to expand.”