Incorporate acquires NYC massage company

South Jordan-based Incorporate Massage has acquired an East Coast chair massage company, according to a press statement from the company. Selah Bodyworks, with several locations and headquartered in New York City, will join Incorporate’s more than 70 North American markets. Financial details were not disclosed.

Selah was founded in 2009 by Jose Rosario Jr., who will join the Incorporate management team as senior corporate services specialist.{mprestriction ids="1,3"}

“I truly could not be more excited to welcome the Selah team,” said Amelia Wilcox, CEO and founder of Incorporate Massage. “I’ve looked at multiple organizations over the last year as we’ve prepared to make a strategic acquisition, and Selah provides the perfect alignment with us in regard to culture, talent and location. We are now positioned stronger than ever in our mission to bring the benefits of massage to workplaces across the country.”

“During this entire process, cultural alignment was always my top concern,” said Rosario. “After seeing how well aligned our two organizations are, I know we will continue to provide incredible experiences for our team of massage therapists and our clients. I look forward to growing the business together.”

Incorporate Massage specializes in workplace massage services and has a large client list that includes Intel, Google, Apple, Verizon, LiveNation and RedBull. The firm was founded in 2004.{/mprestriction}