Signs.com buys large-format printing firm

Signs.com, a Salt Lake City-based e-commerce sign company catering to businesses and consumers, has acquired Ferrari Color, a large-format graphics provider which has maintained offices in Sacramento and San Francisco in addition to its Salt Lake City headquarters. Signs.com said that the acquisition of Ferrari Color will bring the majority of its manufacturing demands in-house, stream its processes and integrate Signs.com’s technology into the Ferrari production process.

“From the beginning, our goal at Signs.com has been to provide the best sign-buying experience available,” said Nelson James, co-founder and chief operating officer of Signs.com. “We are confident this acquisition will align with that goal by merging Ferrari Color’s acclaimed experience and production with our own expertise in e-commerce and customer service.”

For Signs.com, the acquisition adds manufacturing to a high-growth e-commerce platform, according to James. He said it allows for a more streamlined production flow, opening up new capabilities for Signs.com to provide even faster production times and more competitive pricing. 

“We are excited about the opportunity to combine the expertise of Ferrari Color and Signs.com into one strong and unified force in the marketplace,” said Kirk Green, CEO of Ferrari Color. “At the same time, this will allow us to be more accessible to our customers as they continue to move away from the traditional sales channels to an e-commerce approach.”

Founded in 1978, Ferrari Color specializes in tradeshow and retail graphics. Ferrari Color’s locations in Salt Lake City, Sacramento and San Francisco will now consolidate to the Salt Lake City offices of Signs.com.

Founded in 2012, Signs.com prides itself on customer service, one-day production and free design. Combined, the new operation will employ approximately 150.