Alterra Mountain Co., owner of Park City’s Deer Valley Resort, has announced it will invest $7.6 million in capital improvements at the ski resort in time for the 2019-2020 winter season. The effort is part of a half-billion-dollar investment in the company’s 14 resorts.{mprestriction ids="1,3"}
Deer Valley will add “radio-frequency identification” technology with new gantry gates and scanning for electronic ticketing around the resort over the summer and fall period in 2019. New ticketing media, with built-in chip technology, will enable skiers to move more quickly through lifts lines and will enable direct-to-lift access.
Also included in the upgrades are:
• New digital signage at the resort’s base lodges will feature real-time information available on ticketing availability and pricing, lift operations, grooming conditions, and other mountain- and lodge-related information.
• Snowmaking system enhancements include purchasing additional low-energy guns, five new fan guns, upgrading control systems and replacing several thousand feet of snowmaking pipes.
• New guest transportation fleet improvements will include new shuttle buses and Cadillac vehicles.
• The resort will purchase four new Prinoth snow cats to add to the snow grooming fleet.
• Deer Valley will replace the ski rental and bike rental shop inventory with newRossignol equipment.
• There will also be facility and equipment upgrades to the resort’s day lodges, recycling center, IT center and other facilities.
Deer Valley is a ski-only resort with 21 chairlifts, 103 ski runs and six bowls on 2,026 acres. The resort receives an average of 300 annual inches snowfall.{/mprestriction}
