Nature’s Sunshine Products Inc., a nutritional supplement and personal care producer based in Lehi, has announced the appointment of Terrence Moorehead as CEO and a member of the company’s board of directors. The appointment was effective Oct. 1.

“With over 20 years of experience developing consumer strategies, strengthening processes and driving profitability across multiple channels, Mr. Moorehead brings leadership, passion and focus to Nature’s Sunshine,” the company said in a press release last week. “His in-depth experience leading complex transformations, revitalizing brands and building high-performance teams is fully in line with the company’s future plans.”{mprestriction ids="1,3"}

“We are excited to have someone of Terrence’s caliber lead Nature’s Sunshine into the future,” said J. Christopher Teets, a member of the company’s board, chairman of the Governance Committee and a member of the executive search committee. “He brings a rich combination of leadership, experience and energy that will breathe new life into the business. His extensive international experience, strong strategic and operational background, and practical hands-on experience building positive relationships will be valuable assets as we reposition the company for the future.”

Moorehead joins Nature’s Sunshine from Carlisle-Etcetera LLC, a women’s luxury apparel company. He also served as CEO at Dana Beauty, a fragrance and personal care products company. Prior to that, Moorehead spent over 20 years with Avon Products, where he helped lead the transformation from a $2 billion company to $12 billion in annual revenues.

“I am very excited to be joining the incredible team at Nature’s Sunshine,’ said Moorhead. The company has a long history of excellence, quality, and innovation, but there’s still tremendous opportunity for growth,” said. Moorehead. “The company’s global footprint and leadership in product development are an excellent platform to drive growth and improve shareholder value. I am eager to join the team and partner with our distributors and employees to take the business to the next level.”

Gregory L. Probert, currently chairman of the board and CEO, retired from his position effective Sept. 30

Nature’s Sunshine was founded in 1972 and employs about 1,000 in its nutritional and personal care products that are marketed in more than 40 countries around the world.{/mprestriction}