Alpine-based Purple Innovation Inc. has a new CEO. The specialty mattress manufacturer appointed Joseph B. Megibow to the position beginning Oct. 1.

“Joe Megibow is a seasoned executive with a proven track record leading digital and retail businesses through periods of significant growth and evolution. We are thrilled to have someone of Joe’s experience and success join us,” said Terry Pearce, co-founder, chairman and interim CEO of the company. “The board of directors conducted an exhaustive six-month search and we are very confident that we found the right person to lead Purple into the future and take Purple to the next level.”{mprestriction ids="1,3"}

Megibow was the senior vice president and chief digital officer at American Eagle Outfitters Inc., where he oversaw the transformation and growth of American Eagle’s $550 million direct-to-consumer business between 2012 and 2015. Prior to that, Megibow held several senior roles with Expedia Inc. He most recently served as an independent consultant to Advent International, a $41 billion global private equity firm. 

“I am extremely excited to join Purple at such an important time in its development,” said Megibow. “As the benefits of healthy sleep have become more understood, Purple is well-positioned as a disrupter in the health and wellness industry. Because of its differentiated comfort technologies, internal domestic manufacturing capabilities, and increasing brand awareness, Purple is set up for unrivaled success. I look forward to leveraging my past experience to lead Purple through its next phase of growth.”

Megibow earned an MBA from the University of Chicago Booth School of Business and a bachelor of science in electrical engineering from Cornell University. 

Purple manufactures a range of sleep products, including mattresses, pillows and cushions that it markets through its direct-to-consumer online channel, traditional retail partners and third-party online retailers.{/mprestriction}