Allen to head Tracking First

Tech industry veteran Verl Allen has been named CEO of data governance software company Tracking First of Provo. Allen previously worked in corporate development and strategy roles at Adobe and Omniture, overseeing over $2 billion in acquisitions during his time there.

The company also announced that it has received $4 million in new funding led by Silverton Partners and an additional investment from Kickstart Seed Fund.

{mprestriction ids="1,3"}“Having evaluated hundreds of technology vendors in the enterprise marketing space, I’ve seen first-hand just how difficult it is to get consistent and reliable data when making important decisions about campaign spend and attribution,” said Allen. “When I saw the Tracking First solution, I recognized how critical its service would be to enterprises everywhere. I’m looking forward to accelerating the company’s strong growth and helping marketers and data analysts gain deeper insights into campaign performance across the enterprise.”

Tracking First was co-founded by Craig Scribner and John Boyd in 2012 and has more than 30 major enterprise clients. The new funding will allow the company to continue expanding its sales, marketing and product teams, Scribner said.

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