1-800 Contacts expands with acquisition of Liingo Eyewear

Draper-based 1-800 Contacts has acquired online eyewear retailer Liingo Eyewear. The deal was closed in October, according to a release from Liingo, also headquartered in Draper. Peak Ventures was the major equity holder in Liingo.

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“The passionate team and highly customer-centric business model at Liingo are a natural fit for 1-800 Contacts,” said John Graham, president of 1-800 Contacts. “We look forward to expanding our product offering to include prescription glasses as we continue working to make purchasing eyewear simple and affordable.”

“We are very grateful to Peak Ventures for partnering with us as we launched Liingo Eyewear,” said Douglas Harris, CEO and co-founder of Liingo. “They were amazing partners, and we couldn’t think of a better business to be a part of than 1-800 Contacts as we drive our mission to enable people to express themselves through eyewear.” 

The Liingo business model allows customers a free in-home trial of prescription lenses for up to 10 days.

1-800 Contacts Inc. is the largest retailer of contact lenses in the United States and has served more than 8 million customers, stocks more than 15 million contact lenses and delivers more than 200,000 contact lenses daily directly to customers through its website.

Peak Ventures is a seed-stage venture fund located in Lehi heavily focused on technology innovation, particularly in real estate and education technology.

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