Genysis bought by California manufacturer

Nellson Nutraceutical LLC, an Anaheim, California, formulator and manufacturer of branded and private-label nutritional bar and powder products, has acquired Genysis Brand Solutions Inc. Genysis is a Salt Lake City-based manufacturer of nutritional powders. Genysis affiliates Dyad Labs (formerly Genysis Labs) and Sensapure Flavors have been spun out as independent entities and are not included in the transaction.

“The combination with Genysis, together with the recent opening of our state-of-the-art bar-making facility in Ontario, California, further strengthens Nellson’s position as a strategic partner of choice within the fast-growing nutritional bar and functional powders sectors,” said Jamie Better, CEO of Nellson. “This acquisition replicates in powders what we achieved in bars three years ago through our acquisition of Multibar, as it combines two respected functional powder manufacturers to create the clear category leader with remarkable capabilities in new product development and best-in-class manufacturing.”

Genysis will operate as a subsidiary of Nellson. Adam Schwinghammer, president of Genysis, who will reamain as a member of the executive management team.

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“We are excited about merging with Nellson and capitalizing on the respective strengths of the two companies in order to benefit our current and prospective customers,” said Schwinghammer.

Founded in 2003, Genysis employs about 300 at its 300,000-square-foot production and warehouse facility.

Nellson is a portfolio company of Kohlberg & Co. LLC private equity firm headquartered in New York.

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