Obbard is new CEO at Marketware

Marketware, a provider of software-as-a-service (SaaS) healthcare relationship technology, has named Alex Obbard as the company’s CEO.

Obbard brings more than 25 years of experience in all areas of revenue and profit generation for technology organizations, with significant experience driving SaaS-based sales growth. Most recently, Obbard was as senior vice president of sales at Solutionreach, a provider of patient relationship management software with over 100,000 healthcare professionals and approximately 25,000 practices.

“Not only does Alex have the relevant market experience and a track record of growth but he has a contagious confidence,” said Nick Efstratis, managing director with EPIC Ventures, a stakeholder in Marketware. “I have always enjoyed working with Marketware for their commitment to succeed and Alex’s placement as CEO will only continue to fuel the company’s momentum.”

Obbard commented, “I’m excited and grateful for this opportunity. The Marketware team has accomplished so much, so quickly, establishing our solutions as the industry’s best physician relationship management and analytics platform.”

The appointment comes as Marketware has closed on a $4.5 million growth round of capital led by EPIC Ventures with participation from Peak Ventures. EPIC maintains two seats on Marketware’s board of directors, signaling their strong commitment to building a world-class team and company, the company said.

“Marketware is rapidly emerging as the industry leader and our investment ensures its ability to meet the overwhelming customer demand," said Jack Boren, director at EPIC Ventures. “The team and technology at Marketware are outstanding. We are excited to double down our investment in the company.”