Sid Ewing
GuideCX, a Draper-based platform for customer onboarding, has appointed Sid Ewing as head of marketing. He will assist in expanding the company’s branding and messaging tracks to deepen product awareness and strengthen overall customer experience. In his two-decade career, Ewing has served as digital marketing manager for global research and advisory firm Gartner, was responsible for developing the digital efforts of specialty outdoor retailer Backcountry.com, and most recently was the vice president of marketing at SimpleNexus.