Flex Fleet Rental LLC, a Salt Lake City-based company offering rentals of light- and medium-duty vehicles, has promoted Brian Goldhardt to chief revenue officer. He had been serving as vice president of sales and marketing. Goldhardt joined the company in late 2013 as national sales director. His background includes experience in sales and marketing. Prior to joining FFR, he was the director of commercial sales and service for a Salt Lake City-based dealership. Goldhardt has a B.A. degree from the University of Utah.