Ricelli Mordecai is an author, personal development and marketing expert with more than 20 years of professional experience. She has launched her first book, What Dog Am I? which is now available on Kindle and amazon.com, and her latest website, www.ricellimordecai.com. As a corporate and business coach, presenter, and motivational speaker, Mordecai serves as director of sales training for a North American franchise brand, and in this role, she utilizes the research and development of her book and its curriculum with hundreds of restoration professionals and business owners in the U.S. and Canada. As the oldest child in her family, she grew up in the suburbs of Rio de Janeiro, Brazil. Mordecai started her marketing and sales career at the age of 10 while selling pottery she had bought with allowance money and perfume samples from a family friend in retail. “I learned early on about performance, sales and entrepreneurship and knew this was something very natural for me,” Mordecai said. “Now with an established career and consulting business, it was the right time to share the knowledge to help individuals and business owners create and develop marketing systems to grow their teams and attain greater business awareness and success.” According to Mordecai, What Dog Am I? is a practical, detailed, fun and caring guide to assessing and understanding personalities and personal development. Her seminars run from two hours to all day programs and are tailored to large and small groups with interactive marketing and sales techniques while identifying human traits and personalities types by dog breeds such as Doberman Pinscher, German Shepherd, St. Bernard and Labrador. The book and teaching guide is 71 pages. The new website supports the book and Mordecai’s methods to teach people how to identify what motivates them and what fuels them. “Once we know what truly motivates and drives us, we can then identify the right fuel and communications techniques to effectively work with others. This is when we become better spouses, parents, coworkers and human beings in a society which is losing touch with personal human interactions,“ she said. Sections in the website include Business Coaching and Mindset Coaching with tips on discovering personal motivations and identifying personality styles by learning the root causes through the “dog test” and assessments. Tools are also offered to evaluate job applicants in an easy to use format while providing everyday insights into interpersonal communications. Mordecai is a professional presenter for small- and large-scale events. She was recently selected to emcee an annual awards event for more than 700 business leaders and honorees in Amelia Island, Fla. Mordecai is the founder of Business Booster Marketing & Image Solutions (BBMIS) established in San Francisco in 2007.