Valley Fair has named Dewey Richardson as general manager. He will oversee the transformation of the lifestyle center as it undergoes a revitalization. Richardson began his career with shopping centers in 1988 in Pocatello, Idaho, while attending Idaho State University. He later was operations manager at Pine Ridge Mall. He has been involved in managing lifestyle and shopping centers in Idaho, Utah, New Mexico, Michigan and Oregon. Most recently, he worked in Logan as senior general manager/national operations West at Cache Valley Mall. He worked for years with Rouse Properties.