Better Choice Co. Inc., based in New York, has announced the appointment of Jeff Davis to its board of directors. Davis is the founder and CEO of Molio Inc., a creative and media analytics agency with offices in Bluffdale and Los Angeles. After retiring from P&G in 2009, Davis was the angel investor, board member and eventual CEO of Orabrush Inc. He currently serves as a board member to Fabric, Curza, Dermaflage, Hale Centre Theatre and the Lassonde Entrepreneur Institute at the University of Utah. He is an adjunct professor of marketing at the UofU business school. Better Choice recently entered into definitive agreements to acquire TruPet, an online seller of pet foods, flea and tick products pet nutritional products and related pet supplies, and Bona Vida, an innovative emerging CBD platform focused on developing a portfolio of brand and product verticals within the animal and human health and wellness space.