Asma Ishaq
Asma Ishaq, chief executive officer of Modere, a Springville-based clean lifestyle products company, has been elected to the board of directors of the Direct Selling Education Foundation. DSEF is a nonprofit organization providing students with an accurate understanding of the direct selling industry. Ashaq was appointed CEO of Modere in January after leading her company, Jusuru International, Inc., through its acquisition by Modere in February 2017. Previously, Ishaq served on the board of directors of the Direct Selling Association, the parent industry association of the DSEF. Ishaq also has served as a committee member of the Council for Responsible Nutrition and an advisory board member of the Fragrance Creators Association.
