Venafi, based in Salt Lake City and Palo Alto, California, has appointed Elizabeth Ireland as chief marketing officer. She will lead the development of the company’s product positioning, market strategy and go-to-market execution. Ireland has more than 25 years of marketing experience, including more than a decade in the cyber security industry. Prior to joining Venafi, Ireland was vice president of marketing and business development for Tripwire. She also has held executive marketing roles at nCircle and Extensity.