Purple Innovation LLC, Alpine, has named Mark Watkins as chief financial officer. Watkins most recently served as the CFO of Traeger Pellet Grills. He previously held various positions of increasing responsibility at Nu Skin Enterprises, including vice president of sales operations and vice president of finance, and he began his career at PricewaterhouseCoopers. He graduated with both a bachelor’s degree and master’s degree in accounting from Brigham Young University. Purple designs and manufactures cushions, pillows and other comfort products.