Melanie Cox
The World Trade Association of Utah has named Melanie Cox, CEO of Backcountry.com LLC, as International Woman of the Year. The honor was presented at the association’s recent Women in International Business Conference at the Zions Bancorporation Technology Center in Midvale. Cox’s career has been in the fashion, consumer products and outdoor retail industries, and she has also worked in private equity. Not only is she CEO of Backcountry. com LLC but she also has served on its board since March 2020. Prior to Backcountry, she was founder and CEO of MBC Consulting, where she advised private equity firms and public company boards on retail strategy and diligence, and she held the interim CEO role at Rue21 and Wet Seal. She previously served as CEO of Scoop NYC and Rave Stores, and held executive-level roles at Mervyn’s, Gymboree, Urban Outfitters and Contempo Casuals. In addition to her role at Backcountry, Cox serves on the board of the Duckhorn Portfolio and as lead director of the Revolve Group. She also serves on the board of the Federal Reserve Bank of San Francisco’s Salt Lake Branch.
