Kevin Guest has been elected to the Direct Selling Association (DSA) board of directors. Guest is chief executive officer of USANA Health Sciences, Salt Lake City. The DSA is a national trade association of more than 200 leading companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment. Guest will serve a one-year term. He has held a variety of roles at USANA for more than 24 years, including president and co-CEO, and was recently nominated to serve on the company's board of directors.