Woodside Homes, a Salt Lake City-based designer and builder of homes for move-up and entry-level buyers, has named Erin Willis as chief insights and marketing officer. She is the first female corporate executive at the company. Willis has experience in marketing of both public and private homebuilding for more than 20 years and has worked with Woodside Homes since 2018. Before joining Woodside Homes, Willis was with Taylor Morrison Homes, where she was not only created its strategic marketing function, but also transitioned into a role as head of corporate communications.
Chief insights and marketing officer