Peterson Ventures, an early-stage venture fund based in Salt Lake City and the Bay Area, has named Ilana Stern as the firm's newest general partner. Stern will be the firm’s first partner in San Francisco, spearheading the firm's Bay Area efforts. Peterson Ventures invested in Stern’s company, Weddington Way, eight years ago, after which it went on to be acquired by Gap Inc. After joining the executive team at Gap Inc., she moved on to angel investing. Peterson Ventures is part of the Peterson Partners platform, with more than $650 million in assets under management and headquartered in Salt Lake City for over 20 years.
