Youngevity International Inc. of South Jordan has acquired New York-based BellaVita, a producer of products based on the Mediterranean diet. Youngevity is a global direct sales marketer of nutritional and lifestyle products and a producer of gourmet coffees. The company will include BellaVita’s products on its website as of June 1.
Financial details were not disclosed.
Mike Brosnan, CEO and president of BellaVita, is joining Youngevity as vice president of sales and marketing for Asia. All of the BellaVita offices in Asia will remain open and are now incorporated into Youngevity operations. A number of BellaVita’s U.S.-based employees will join the Youngevity Utah office and continue to service the Asian market.