Longtime Salt Lake City marketing and advertising agency The Summit Group Communications Inc. (TSG) has been sold to Parpia Global Management. Parpia is a digital marketing firm owned by investor Naushad Parpia with offices in Leicester, England, and Dubai.

Parpia will serve as the CEO of The Summit Group. The TSG senior management team, including partners James Rabdau, Jordan Howe and Melissa Romley, will remain in leadership roles with the company.

“I’m thrilled to join this talented team and breathe new and exciting culture into the agency,” said Parpia. “There is a lot of opportunity to grow TSG and I’m extremely eager work with the team in place to launch the agency into its next phase of amazing work. Through this acquisition and continued investment of new resources into the business, I will apply my passion for building scalable businesses to grow TSG exponentially in the years to come. We have a team of incredible professionals who are experts in marketing communications and growing businesses.”

The Summit Group was founded nearly 40 years ago by Bill Paulos, who built the agency as an independent firm that has represented some of the world’s most recognizable brands as well as small growing firms.

“I founded TSG when I was 24 years old and have worked alongside hundreds of engaging, smart and professional people, clients and TSG teammates — many that have become lifetime friends,” said Paulos. “I have always believed that business is the ultimate team sport and I have loved my job because it fueled my desire as a competitor and teammate. I firmly believe Naushad is exactly the right person to take TSG to higher levels of achievement and growth, and he cares deeply about the team and clients we have built.”

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