Adorama Inc., a New York based retailer and e-commerce company, has announced the opening of a new warehouse and contact center in Salt Lake City. The facility will serve the company’s brands Adorama, SunnySports, Scuba.com and LeisurePro with ordering and shipping capabilities.

The company said the Salt Lake City center will serve as its West Coast hub, enabling each brand to offer faster shipping options across the country and to provide a larger assortment of new and existing products for customers. Adorama said the implementation of a new contact center department provides customers with more personalized one-to-one communication and better access to deals and services.

“Adorama is excited to open our second warehouse and first facility on the West Coast just in time for the busy holiday shopping season, especially with predicted industry-wide inventory constraints,” said Craig Smith, chief operating officer for Adorama. “Having a presence in this territory greatly expands our ability to continue enhancing service to our customers and provide top-quality products in the timeliest fashion possible.”

Adorama and its brands offer items for photographers, gamers, musicians, outdoor enthusiasts, scuba divers and others. The company operates from its flagship store in New York City.

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