Nu Skin Enterprises Inc., a Provo-based manufacturer and online retailer of personal care products and dietary supplements, has acquired Mavely, a social commerce platform that streamlines customer acquisition and social selling. Mavely is based in Chicago.

“The Mavely acquisition is expected to bring new social selling capabilities to Nu Skin brand affiliates, empowering them to help consumers more effectively discover, share and purchase products,” Nu Skin said in announcing the acquisition. “Mavely’s proprietary technology will help Nu Skin accelerate its growth in the global social commerce market expected to reach nearly $3.4 trillion by 2028.”

“We believe that Mavely’s social commerce technology will help simplify and supercharge social selling for hundreds of thousands of Nu Skin brand affiliates,” said Ryan Napierski, president and CEO of Nu Skin. “The Mavely team has been an innovator in social commerce and shares our vision of empowering people to be passionate advocates for brands they love. We anticipate that Mavely’s advanced technology platform will help fuel our growth as we aspire to be a leader in the dynamic social commerce market.”

Evan Wray, CEO and co-founder of Mavely, said, “With world-class products, a community of global influencers and a growing suite of digital tools, Nu Skin is well positioned to take advantage of the rapid growth in social commerce. We look forward to partnering with the team to help drive their social commerce business and tap into their global reach as we continue to scale.”