Whiplash, a Los Angeles-based omnichannel fulfillment center operator, has acquired Enlinx, a third-party logistics fulfillment provider located in West Valley City. Whiplash said the acquisition gives it a presence in a strategic western fulfillment locale, expanding its U.S. coverage in the face of accelerated demand for direct-to-consumer (D2C) ecommerce and omnichannel services.

“The Enlinx acquisition strengthens Whiplash’s position as a partner for emerging and established retailers and brands, in line with the company’s long-term plan to grow its national footprint while advancing its efficient shipping and multi-node distribution capabilities,” Whiplash said in a release. “One of the fastest-growing regions in the United States, the Intermountain West region is a prime spot for expansion that enables Whiplash to better manage escalating D2C order volumes and reach more consumers faster, with frictionless cost-effective options.”

“We’re very pleased to have found a company whose culture and commitment to brand success matches ours so well,” said Greg Morello, president and chief commercial officer at Whiplash. “In a demanding market, gaining 400,000 square feet of order fulfillment space with value-added service capabilities enhances our ability to deliver seamless fulfillment experiences. We expect Salt Lake City to become an important part of our long-term growth strategy.”

Enlinx follows a series of additions to Whiplash’s national footprint in the past year, including new omnichannel distribution centers in Seattle; Savannah, Georgia; and a second facility in Columbus, Ohio.

“The biggest thing that stood out to us about Whiplash was their desire to always go the extra mile for their clients,” said David Burns, CEO of Enlinx. “It’s a drive that we share here at Enlinx, which made this acquisition the clear path forward. Our customers will gain the advantage of being part of a much larger network that enables dual or multi-node fulfillment strategies, something we were unable to offer in the past, while still receiving the level of care they have come to rely on. The Whiplash technology and relationships with major parcel carriers rounds out what is sure to be a highly productive partnership.”

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