Alterra Medical, a healthcare device distributor and commercialization solutions provider based in Salt Lake City, has announced the appointment of Jeff Hastings as the company’s CEO. He was previously the senior vice president and general manager of commercial sales and marketing at Owens & Minor, a healthcare products company in Mechanicsville, Virginia.

“As we invest in rapidly expanding the depth and breadth of Alterra, we are thrilled to be able to leverage Jeff’s experience in building and leading high-performance, customer service-focused teams,” said Ron Heffernan, executive chairman of Alterra. “With his tenure as a senior executive at Fortune 500 healthcare organizations, he has the business acumen and creativity to drive sales and marketing execution while diversifying our portfolio.”

Hastings also held senior-level executive roles at Hill-Rom, Roche Diagnostics, Cardinal Health, Parallon and Vizient (formerly MedAssets). His track record of results within highly complex healthcare and commercial organizations demonstrates his capability to address complicated challenges and drive transformative change, Heffernan said.

“I am honored to be joining Alterra at this important juncture of the company’s growth,” said Hastings. “My career has been dedicated to bringing critical healthcare products to the people who need them and I’m looking forward to bringing together the resources and relationships necessary to make Alterra the distributor of choice for healthcare systems of all sizes, commercial retail chains, government agencies and the public.” 

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