GBS Benefits has named Daniel A. Nelson as the compnay’s new CEO. Based in Salt Lake City, GBS is a provider of employee benefits solutions. Nelson was the former CEO of Travel Pass Group and Lucency, companies heavily focused in technology and digital customer experience.

Nelson has a more than 25-year history of national and international business experience along with a diverse leadership background.

“It is critical that we continue our vision to disrupt the norms and enhance innovations within the industry, said GBS Benefits Founder Rick Fielding. “Doing so requires the brightest minds and talent. Dan is the perfect fit to lead GBS into this next exciting chapter.”

GBS Benefits has been part of the Leavitt Group since 2007. The Leavitt Group is a full-service insurance and employee benefits firm with 165 offices and affiliates in 25 western states.

“I am thrilled to join such a talented team of professionals. GBS and Leavitt Group are not only committed to being a national leader in employee benefits, but also in delivering the best employee/employer experience with the highest integrity,” said Nelson. “I’m excited to help accelerate these goals.”

Eric O. Leavitt, executive chairman and CEO of the Leavitt Group, said, “Dan will be instrumental in leading GBS in broadening our geographic reach and our superior offering to employers. His broad experience in leading organizations internationally and in diverse industries will be invaluable as he leads GBS into the future.”

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