Santa Clara, California-based sports and entertainment consulting firm Elevate Sports Ventures has acquired sports, live event and design firm Infinite Scale. Based in Salt Lake City, Infinite Scale has provided brand integration services such as venue signage for more than 130 events worldwide, including the 2002 Salt Lake Olympic Winter Games, five Super Bowls, all seven College Football Playoff National Championships and the NHL Winter Classic. It counts the NFL, the NBA, the NHL, MLB, MLS and NASCAR among its clients.

“At Elevate Sports Ventures, we are hyper-focused on becoming the premier, full-service business strategy, property sales and branding agency across global sports and entertainment. This new relationship with Infinite Scale, steeped in creative capabilities and solution-oriented deliverables, aligns perfectly with our goals. Additionally, people, culture and our commitment to be great teammates is at the core of who we are,” said Elevate Sports Ventures President Chip Bowers. “The new alignment with Infinite Scale further deepens our commitment to working alongside best-in-brand organizations operated by best-in-class people.”

“Design for brand legacy is at the core of everything we do — both as a business, and also as a sports design consultancy acting on behalf of the global roster of clients who have entrusted their creative brand vision to our team,” said Molly Mazzolini, Infinite Scale founding partner. “Now it’s Infinite Scale’s time to lock in our studio’s legacy succession plan as a member of the Elevate family to ensure that our collective clients and team members are a part of something bigger than all of us.”

Established in 2002 by Mazzolini and partners Amy Lukas and Cameron Smith, Infinite Scale, with remote offices across the U.S., became a certified women-owned business 10 years ago.

Infinite Scale is Elevate’s second major acquisition of 2021, following the March integration of Malverne, New York-based Dynamic Pricing Partners, a pricing, analytics and ticket distribution technology company servicing over 75 university athletic departments.

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