Charles Thayne Capital (CTC), a growth-oriented and technology-focused private investment firm based in Chicago, has acquired Lucidpress, a Salt Lake City design and brand templating software company.

Founded in 2014 as a division of Lucid Software, Lucidpress today has millions of users on its platform which helps individuals and businesses create and manage on-brand content at scale. Owen Fuller, who has served as the general manager of Lucidpress since 2017, will lead the newly independent business as CEO.

“This transaction represents a new chapter in the Lucidpress journey. Our platform has transformed the brand management landscape and this partnership positions us to continue to lead in this space for years to come,” said Fuller. “The CTC team brings depth and expertise in the software arena, and together we are committed to helping our customers elevate their brands in groundbreaking ways.”

“We have been close to Owen and the Lucidpress story for a long time,” said Matt Marsh, co-founder and managing partner of CTC. “The company’s category-defining product and commitment to its customers have earned it a prominent position in an industry undergoing tremendous change.”

Brian Gornick, another CTC co-founder and managing partner, said, “As a firm, we embrace fundamental shifts in industries where technology advances the model and where we bring expertise and resources to help companies like Lucidpress scale.”

Charles Thayne Capital focuses its investment strategy on market-leading technology and technology-enabled companies. It provides minority and majority investment capital to companies that are at a significant inflection point in their growth journey, the company said.

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