Salt Lake City-based WebBank, an FDIC-insured, state chartered industrial bank, has named Jason Lloyd as its new president, replacing Kelly Barnett. The announcement was made by Steel Partners Holdings LP of New York City. WebBank is a provider of consumer and commercial, closed-end and revolving private-label and bank card financing programs and is a wholly owned subsidiary of Steel Partners Holdings.

Lloyd, an employee of WebBank since 2008, most recently served as executive vice president of business development and has been instrumental in the execution of the bank’s business plan since he joined the company, Steel Partners Holdings said.

“Jason has a demonstrated track record of leadership and building value for all stakeholders. Jason forges strong client relationships and leads with innovation. He is an empathetic and passionate leader and he is the right person to lead WebBank into the future,” said Jack Howard, executive chairman of WebBank. “Jason’s steady and continued success over the last 12 years is a great example of our SteelGrow program. SteelGrow provides tools and resources to retain and reward our team members and demonstrates our commitment to recruit and promote from within the Steel family of companies.”

Barnett has led the bank for the past nine years. “On behalf of the WebBank board of directors, I wish to thank Kelly for his long tenure at WebBank and for laying the foundation for the company’s continued success,” Howard said.

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