Newport Beach, California-based Verb Technology Co. has acquired healthcare sales enablement platform company SoloFire of Lehi. Verb Technology markets video-based sales applications.

Founded in 2014, SoloFire develops and markets SaaS-based sales enablement applications for sales representatives of medical device, diagnostics and life sciences companies. The company’s platform empowers sales and marketing teams by allowing them to efficiently find, show, share and track regulatory- and industry-compliant, accurate and up-to-date content.

Steve Deverall, president and co-founder of SoloFire, said “Verb is a leader in interactive sales enablement solutions and we are thrilled to join Rory and his team. Integrating our SoloFire platform with VERB is highly synergistic — the strengths of our robust medical sales tool combined with Verb’s video-based technology can create an even more powerful product offering that can simplify complex selling transactions and, at the same time, further elevate customer experience.” 

“We are delighted to welcome SoloFire to the Verb family,” said CEO Rory J. Cutaia. “SoloFire’s natural, strategic fit with Verb’s portfolio of sales enablement solutions has made this a compelling acquisition for us. SoloFire has a proven product that increases sales productivity and marketing effectiveness in the healthcare and life sciences space, punctuated by strong relationships with leading medical device and diagnostics companies. We believe that the medical sales segment is one of the largest and fastest-growing markets for the sales enablement software industry. Combining VERB’s innovative interactive video technology with SoloFire’s existing platform provides an exceptional opportunity to make an immediate dent in this attractive vertical.”

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