Jane, a Lehi-based online retailer of apparel, accessories and household furniture and décor, has named retail veteran Taleeb Noormohamed as CEO.  Noormohamed is the co-founder of home goods marketplace Casaza. He joins Jane at a time of unprecedented growth due to a surge in online shopping due to the COVID-19 pandemic.

“While other marketplaces focus on the commoditization of the customer, Jane has been able to build an incredibly loyal following by offering a shopping experience that puts customers first, providing them thoughtfully curated products at a competitive price,” said Noormohamed. “The retail industry as a whole has seen a seismic shift over the last few years as customer expectations continue to rise, and the pressure on the brand-consumer relationship to succeed has only rapidly increased over the past few weeks.”

Previously, Noormohamed served as the chief growth officer of luxury fashion marketplace Farfetch. He also served as vice president of global business development for home rental platform HomeAway (now Vrbo), where he was instrumental in orchestrating a number of key deals, including Expedia’s acquisition of HomeAway in 2015.

“Jane has spent years building a loyal user base and has experienced skyrocketing growth since its launch in 2011,” said Mike McEwan, co-founder and executive chairman of Jane. “Taleeb’s extensive growth and marketplace experience will be invaluable as we enter into the next phase of Jane. We are honored to welcome him to the team.”

“I’m looking forward to us diversifying our supply, building our brand and ensuring our product is world-class,” said Noormohamed.

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