As Utah reopens, at least seven sporting events are slated to take place in Salt Lake in July, generating more than $9 million directly impacting Salt Lake’s visitor economy, according to Visit Salt Lake, the organization responsible for attracting tourism and meetings to the city.
“As predicted, sports tourism is the first market to rebound for group meetings and events,” said Kaitlin Eskelson, president and CEO of Visit Salt Lake. “We’re quite fortunate to have had the vision and foresight of county and city leaders over the past few decades, those who invested in the vast array of year-round, world-class facilities throughout Salt Lake which now allows our community the ability to host these fantastic events and appreciate the benefits they bring.”
Scheduled events include the All Poly Sports Camp 2020, Legends Lacrosse Western Invitational, the 2020 North American Invitational 7s Youth Rugby Tournament, the Premier Lacrosse League’s Championship Series season tournament and Jam It On Basketball’s Big Mountain Jam, Rocky Mountain Showcase and West Coast National Championships. A number of Salt Lake’s facilities and sports complexes will host the events, including the Salt Lake City Regional Athletic Complex, Mountain America Expo Center, Lone Peak Park and Zions Bank Stadium.
In addition to these events, the National Women’s Soccer League is holding its 2020 NWSL Challenge Cup. The 25-game tournament was schedule to kick off on June 27 at Zions Bank Stadium, with the semifinals and final match to be played at Rio Tinto Stadium on July 22 and July 26, respectively.