Lindon-based Amazon marketing agency Buy Box Experts has acquired fellow Amazon marketplace company Egility of Pleasant Grove. Both companies are involved in helping brands increase their visibility and sales through e-commerce giant Amazon.

Joseph Hansen, CEO of Buy Box Experts, will lead the newly combined company as in the same position. The company will continue to be headquartered in Lindon.

Prior to Buy Box Experts, Hansen founded and sold five companies operating in the same arena. In 2015, Hansen and Buy Box Experts partner James Thomson co-founded the Prosper Show, which grew into the largest U.S.-based educational conference for Amazon sellers. They sold the company to Emerald Expositions at the end of 2017.

“With the acquisition of Egility, our leadership team has become more diverse and gained additional experience and best-in-class expertise,” said Hansen. “We are now equipped to easily scale with sellers of all sizes, providing them with the strategic and tactical services brands need to thrive on the Amazon channel. This acquisition reinforces our strategy to first educate and consult with our brand partners, and then develop and implement cutting-edge holistic services that allow them to grow profitably and navigate the complexity of the Amazon marketplace.”

The new company will have 115 employees, including 20 who formerly worked for Amazon.

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