Orem-based Slingshot, developer and market of customer engagement software for home service providers, has appointed Jon Soldan as president and chief operating officer. The company also named Steve Books as chief technology officer.

“Slingshot’s unique business model helped the company achieve explosive growth and we’re ready to take the company to the next level,” said Taylor Olson, CEO of Slingshot. “Jon and Steve will be essential to our continued success as we scale operations, expand into new verticals, strategically invest in R&D and solidify our leadership position within the $400 billion home services provider market.”

Soldan joins Slingshot from Oracle, where he was group vice president of North America cloud application delivery. He was also executive vice president of operations at HealthEquity and chief operating officer at Entrata. Books was co-founder of Capshare before its acquisition by Morgan Stanley. He also co-founded TrackMyDrive.

“Taylor and the team have done an incredible job building a company that home service providers love, while also building a strong foundation for high-growth,” said Soldan. “The organization has a fantastic culture full of passionate people looking to do something special, and I look forward to inspiring our employees so Slingshot can capitalize on its market opportunity.”

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