Print

By Cliff Ennico 

“Some friends and I started a web-based business targeting people who play a particular sport.
“As it happens, one of the leading players of the sport — a household name to fans — has discovered our website and absolutely loves it. We have approached him about possibly endorsing our website, and he has expressed an interest in doing so.

The rest of this article is only available to our online subscribers. Please log in, or click here to subscribe.