By Cliff Ennico

“What are the rules when it comes to selling trademarked or branded items, such as Gucci handbags or Tiffany & Co. jewelry, on eBay?”

EBay’s rules about trademarked items are simple to state but difficult as the Dickens to apply in practice. Even experienced eBay sellers make mistakes in this area. The rules are basically these:

• You cannot sell knockoff or counterfeit items on eBay — never, ever, ever, world without end, amen.

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