By Brice Wallace
The Sundance Film Festival’s overall economic impact slipped a bit this year but was following a record year in 2018.
Using figures from an economic impact study conducted by Y² Analytics, the nonprofit Sundance Institute said the 2019 festival had an overall economic impact of $182.5 million on the Utah economy, off from the prior-year total of $191.6 million but ahead of the 2017 figure of $151.5 million.
The festival also has proven to be a publicity machine. Between the announcement of the film schedule in late November 2018 through wrap-up articles in early 2019, the festival generated more than 62,325 stories in print, online and on television in over 60 countries. The festival’s publicity value reached an all-time high of $120.2 million, up $27 million from 2018. More than 1,175 press members from 29 countries were accredited to attend and cover the festival in-person.
The festival also now has over 2.5 million fans and followers across Facebook, Twitter, Instagram, YouTube and Tumblr. Over 24 million impressions were produced during the festival on Facebook, Instagram and Twitter alone.