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Utah Valley Convention and Visitors Bureau    has changed its name and vision, according to a recent release from the organization. The bureau will now be known as “Explore Utah Valley,” a branding that the group says captures “the true spirit of this county located in the heart of Utah.”

“Melding the accessibility of Utah’s stunning natural beauty with the vibrancy of an eclectic urban community,” the new vision of the bureau will invite “residents and visitors alike to experience every city, escape into nature and make memories by exploring Utah Valley,” the organization’s statement said.

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