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By Brice Wallace

Trying to offset Utah’s loss of the twice-a-year Outdoor Retailer tradeshows, government officials have landed an influential outdoor recreation regional show for the next three years.

Armed with incentives from the state, Visit Salt Lake and Salt Lake County, the Winter Sports Market (WSM) tradeshow will move from Denver — where Outdoor Retailer now takes place — to the Salt Palace Convention Center starting Jan. 23-25, 2019. The annual show operated is by a pair of independent buying groups: Sports Specialists Ltd. (SSL) and Snowsports Merchandising Corp. (SMC).

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